Also, PTAT only tracks engagement for the past seven days. It can go up and down, and it’s not always clear what is driving the change. A Look at the Latest Trends, Pinterest Adds New Presentation, Discovery and Ad Options to Assist Retailers with the End of Year Push, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Understanding Your Audience to Build a Better Customer Experience, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing, Expanding Social Reach Through Partnerships and Brand Collaborations, How to Deliver a Contactless Holiday Experience, 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience, LinkedIn Adds New Tools to Help Job Seekers, Including New Career Path insights and Skill Assessments, Pinterest Adds 26 Million More Users, Sees Revenue Jump in Q3, Zuckerberg, Dorsey Appear Before Senate in Hearing Over Potential Reforms for Section 230. PTAT Rally ครั้งที่ 1 ขอเชิญเข้าร่วมการแข่งขัน PTAT Rally ครั้งที่ 1... 22 กันยายน 2020 การประชุมสามัญประจำปี พ.ศ. Ready To Get Started with Powerful Social Analytics? So your PTAT number will change daily and sometimes by large amounts. When Joe likes the Fuki Sushi page, his friends might see the following story in the news feed. 2563 ... Facebook. Facebook’s PTAT Score. Important to remember, that while likes are reported in real-time, PTAT is usually a couple of days behind, so don't freak out if the numbers look a little confusing! Join Facebook to connect with Angel Ptat and others you may know. But, it is a good snapshot of how much engagement your page is generating. The number itself is very public - anyone visiting your page can see the PTAT on the left side of the page under the number of likes. Thankfully there is no shortage of Facebook analytics tools … Over a 7 day period, whenever a page visitor does one of the below things, a story is created about your page and your PTAT is increased. If you are consistent and look to your PTAT numbers regularly, you will see results. This public PTAT value refers to the number of people who have created a story about the page during the last 7 days. PTAT is a valuable metric because it tells you how many people are performing these kinds of actions with your page and creating new stories in the news feed. A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. PTAT is the standard engagement metric that’s publicly displayed on all Facebook pages. 7 MONTHS FREE OUR BEST OFFER EVER FOR OUR 7TH BIRTHDAY START A FREE TRIAL. PTAT for Individual Post. In the above example, the PTAT is 3,493 people. Every post you make to Facebook also has its own PTAT … Also Read: Why Facebook Could Monetize Insights The “People Talking About This” metric was brought to Facebook back in 2012. This puts all your Facebook metrics in one simple and easy to read report rather than having to navigate through multiple screens to get the data you need. Beginning July 2nd, PTAT will even be entirely removed from the Facebook API. Although it isn’t necessarily something you should put great store in, it can have a positive effect on those visitors by making it look like your page is popular. Facebook also provides you with a breakdown of where your Page Likes happen. (see Turtle Wax's recent Wax On Shirt Off campaign for a great example!). What are the key social media marketing trends to keep an eye on headed into 2021? Marketers are known for their expansive list of acronyms and dropping trendy buzzwords (think ROI, PPC, KPI, growth hacker, thought leader - feel free to add yours to the list!). Some people have created more than 1 story about the page. So we’ve kept the PTAT reports intact within Crowdbabble. One of the many metrics that Facebook makes available to you is the “PTAT” score, or “People Are Talking About This,” but it’s a metric that is not always well understood.
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