The way Covid has affected the influencer market so far has been a mixed bag. home and finding a million different ways to make their content look new and exciting. Content & Influencers , Events Show More No more portfolio items to show Who we are. Briefing, shipping product, managing talent, we manage it all. Those who have navigated this situation the best are the ones who have responded to their customers’ change in lifestyle and then offered them content to entertain or add value in some way. – Liquid talks e-commerce, Contactless smartphone launches go more creative campaign, It’s Time to Get Your Game On, by Ahmed Khaled, OMD Egypt, Efficiency & Effectiveness: The Yin & Yang of Marketing, by BPG Max’s Tej Desai. The New Media – Influencers by Vamp’s Karl Mapstone. Vamp’s authentic content and influencer marketing tech platform is changing the way brands advertise and connect with customers through social’s best content creators. With customers spending more time than ever on social media, increasing their interaction with influencer content, it’s still a highly relevant marketing channel. Our strategic paid media amplification ensures you get the best ROI from your influencer produced creative assets. As @iddavanmunster, one of our Dubai influencers, said: “This is the perfect time to slow down and push myself to create magic between my four walls. We recognized the need to address the technology challenges specific to a CMO and the marketing department. There are also some content trends we’ve noticed gain pace. Vamp had a successful year in the last one. Top news, insights and analysis every week, The New Media – Influencers by Vamp’s Karl Mapstone. As influencers continue to share their reality through lockdown, this is a trend we’ll see continue. Audiences have always connected with influencers because they feel more relatable than brands and celebrities, so this very much feels like a return to their roots. It’s a particularly difficult time for small and medium-sized businesses (SMBs). Some have pivoted to showcase delivery options; others have shown how their brand can be enjoyed at home. Vamp partnered with OPPO to promote their newly-launched F11 Pro smartphone. Convenience. Creators who can diversify their skillsets now, whether that’s in photography, videography, editing or styling, will really feel the benefit in the months and years to come. Our full-service, end-to-end project management of our brands’ influencer marketing campaigns means no stone is left unturned. A less polished aesthetic had been becoming more popular even before lockdown. Martech cube publishes regular content on the daily on-goings in the field of martech. Not only is curated perfection no longer obtainable, it no longer feels relevant. So, while we all adjust to the impact of Covid-19, we are offering SMBs free access to the Vamp platform. Vamp is a social marketing agency representing the underepresented, with a particular focus on women of colour (WOC) in beauty, lifestyle and entertainment. We Recruit. Our award-winning Facebook and Instagram Partner technology ensures our authentic influencers reach an engaged audience. We Manage . This funding and the current climate of the ecosystem of client demand will allow Vamp to grow towards being the most recommended influencer platform and also the most recommended content generation app. | Vamp is a global influencer marketing and mobile content creation platform. Our website uses cookies and other similar technologies to improve our site and your online experience. With captive audiences receiving more interaction, many have seen their engagement levels increase as a result. Lockdown has really pushed this forward. Vamp had also won Facebook’s APAC Innovation Challenge. He also expressed his delight in the closing of the funds and having the support of the investors, especially during the current scenario. Say hello to us info@wearevamp.co.uk. Copyright © 2020 Martech Cube. I want to see how far I can go.”. posted on Jun. Vamp is a startup that connects influential creators of content with global brands. He also expressed his delight in the closing of the funds and having the support of the investors, especially during the current scenario. For our clients, that has meant offering advice and resources (such as webinars and reports) to help them navigate a sensitive and quickly evolving landscape. 07, 2020 at 12:03 pm. © 2020 Motivate Media Group. Value. Influencer platform Vamp has secured an $8.5 million round led by Investec, exceeding the company’s original target of $5-8 million. At Vamp, we’ve taken on a real supporting role. By Karl Mapstone, Head of Middle East, Vamp. Gill Findlay also joined Vamp as its CEO. Vamp’s authentic content and influencer marketing tech platform is changing the way brands advertise and connect with customers through social’s best content creators. Now that the customers of brands are spending more time on, This funding and the current climate of the ecosystem of client demand will allow Vamp to grow towards being the most recommended influencer platform and also the most recommended content generation app. Continental tyre brand shares advice for car owners gearing up for post-Covid-19 lockdown driving, Advertising Week event partners with Omnes Media for MENA expansion, Snapchatters generate over 355,000 hours of AR play time during Saudi National Day, Blink, and you might miss it, by PHD’s Chandni Varma, Brand survival after Covid-19, by Ad-Lib Digital’s Janira Hernandez, SHAREit Recognised as the Fastest Growing Media Publisher Globally, Including Middle East, Your OOH strategy may not be as effective as you think it is, by Seventh Decimal’s Maud Moawad and Lewaa Hamadeh, Mediabrands announces Bassem Massoud as CEO of Initiative Media in MENAT, OOH Industry Snapshot with Hypermedia’s Habib Wehbi, Gearing up for Black Friday, by Criteo’s Abdelrahman Alfarra and Samer Saad, Big Kahuna Films with Impact BBDO Abu Dhabi create the film ‘The Sound of Togetherness’ for Etisalat, Leander Paes headlines Old El Paso #messfreechallenge for Asia & Middle East, You can do more with Ritz, say Tomorrow Film and YouExperience, RAKfoodie launch by RAKBANK makes it to the top 100 global campaigns by WARC, LIGHTBLUE MEDIA produces campaign ‘Rouge Artist’ for Make Up For Ever, Pick of the Quarter – Samsung’s got talent, STAR Quiz Challenge 2020 resurfaces in an all-new avatar in Star Plus, Accenture repositions biggest brand move in a decade and triples media spend, Insights from Dual Surveys reveal the impact of crises on small businesses, Quality.
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